The Musey Storytelling Challenge - Submissions end Nov 1st
The Musey Storytelling Challenge - Submissions end Nov 1st
One 60 second social video will Win $5,000
Create a 60-second social story about the power of Musey. We'll spend $100 promoting your ad on Instagram and give you full access to all the campaign data. The social story that gets the most signups wins $5,000—plus you keep all affiliate commissions.
Create a 60-second social story about the power of Musey. We'll spend $100 promoting your ad on Instagram and give you full access to all the campaign data. The social story that gets the most signups wins $5,000—plus you keep all affiliate commissions.
How It Works
STEP 1
Become a Musey Affiliate
WHY: So we can track all the way to purchase. We can see which stories drive revenue, not just views. This is OPTIONAL, and free, it just means you get paid for anybody who signs up via your link.
1
STEP 1
Become a Musey Affiliate
WHY: So we can track all the way to purchase. We can see which stories drive revenue, not just views. This is OPTIONAL, and free, it just means you get paid for anybody who signs up via your link.
1
Become a Musey Affiliate
WHY: So we can track all the way to purchase. We can see which stories drive revenue, not just views. This is OPTIONAL, and free, it just means you get paid for anybody who signs up via your link.
1
STEP 2
Create Your Social Story
Make a 30 to 60-second social storytelling video in 9:16 that shows what makes Musey valuable to filmmakers. Apply the storytelling principles you've learned.
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STEP 2
Create Your Social Story
Make a 30 to 60-second social storytelling video in 9:16 that shows what makes Musey valuable to filmmakers. Apply the storytelling principles you've learned.
2
Create Your Social Story
Make a 30 to 60-second social storytelling video in 9:16 that shows what makes Musey valuable to filmmakers. Apply the storytelling principles you've learned.
2
STEP 3
Submit Your Social Story by Nov 1st
At the bottom of this page is a Typeform Application where you can add in your IG handle, a link to your video, and key contact details. Just come back here when you're set, fill out the form and BOOM – you're in!
3
STEP 3
Submit Your Social Story by Nov 1st
At the bottom of this page is a Typeform Application where you can add in your IG handle, a link to your video, and key contact details. Just come back here when you're set, fill out the form and BOOM – you're in!
3
Submit Your Social Story by Nov 1st
At the bottom of this page is a Typeform Application where you can add in your IG handle, a link to your video, and key contact details. Just come back here when you're set, fill out the form and BOOM – you're in!
3
STEP 4
We Promote Your Social Story
Muse spends $100 promoting each social story on Instagram. That means it goes out to 50k people and could reach hundreds of thousands... with YOUR brand attached. AND, you get full access to all the campaign data.
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STEP 4
We Promote Your Social Story
Muse spends $100 promoting each social story on Instagram. That means it goes out to 50k people and could reach hundreds of thousands... with YOUR brand attached. AND, you get full access to all the campaign data.
4
We Promote Your Social Story
Muse spends $100 promoting each social story on Instagram. That means it goes out to 50k people and could reach hundreds of thousands... with YOUR brand attached. AND, you get full access to all the campaign data.
4
OPTIONAL - STEP 5
Track Your Results
Watch live on Muse's IG as we post a new reel daily. The full schedule will be emailed to you in advance. Track your sales in the affiliate dashboard. Every signup your commercial generates earns you 30% commission (about $300).
5
OPTIONAL - STEP 5
Track Your Results
Watch live on Muse's IG as we post a new reel daily. The full schedule will be emailed to you in advance. Track your sales in the affiliate dashboard. Every signup your commercial generates earns you 30% commission (about $300).
5
Track Your Results
Watch live on Muse's IG as we post a new reel daily. The full schedule will be emailed to you in advance. Track your sales in the affiliate dashboard. Every signup your commercial generates earns you 30% commission (about $300).
5
OPTIONAL - STEP 6
everybody receives full campaign analysis
EVERYBODY who enters gets a fill breakdown of all the campaign data. What worked best, full funnel analytics, and key insights. USE THIS to be a stronger strategic partner for your client.
6
OPTIONAL - STEP 6
everybody receives full campaign analysis
EVERYBODY who enters gets a fill breakdown of all the campaign data. What worked best, full funnel analytics, and key insights. USE THIS to be a stronger strategic partner for your client.
6
everybody receives full campaign analysis
EVERYBODY who enters gets a fill breakdown of all the campaign data. What worked best, full funnel analytics, and key insights. USE THIS to be a stronger strategic partner for your client.
6
Why Participate
$5,000 CASH pRIZE
$5,000 CASH pRIZE
The 30-60 second social story that wins will get the $5,000 cash prize. Some of you will spend 2-3 hours on this, which means $1-2k per hour for your work. PLUS your affiliate comissions.
YOUR BRAND IN FRONT OF HUNDREDS OF THOUSANDS
YOUR BRAND IN FRONT OF HUNDREDS OF THOUSANDS
The Muse IG has 50k followers. Add in our paid boost, and you could reach up to 100,000 people (or more). And you'll of course be tagged as a collaborator. Your next client could be watching. Or a brand deal.
30% rECURRING COMMISSION
30% rECURRING COMMISSION
Earn 30% commission on every Musey signup your affiliate link generates—not just during the challenge.
FULL CAMPAIGN DATA
FULL CAMPAIGN DATA
See the same metrics we see: conversion rates, cost per acquisition, and audience insights.
BE A STRONGER STRATEGIC PARTNER TO YOUR CLIENTS
BE A STRONGER STRATEGIC PARTNER TO YOUR CLIENTS
Watch how storytelling principles translate into real business results with actual advertising data. You can USE this data in your conversations with your clients. This report will be insanely valuable if you learn how to speak about it (and we'll help you with that too!).
$100 AD BUDGET PER SUBMISSION
$100 AD BUDGET PER SUBMISSION
Muse spends $100 promoting every single commercial on Instagram, giving your work real reach.
Contest Rules
01
Duration
60 seconds maximum. 30 seconds minimum.
01
Duration
60 seconds maximum. 30 seconds minimum.
01
Duration
60 seconds maximum. 30 seconds minimum.
02
Content
The story connects to the power of Musey. It doesn't need to be ABOUT Musey, but the spot must integrate Musey in a meaningful way. You landing your biggest gig ever and Musey helping is a GREAT story to tell.
02
Content
The story connects to the power of Musey. It doesn't need to be ABOUT Musey, but the spot must integrate Musey in a meaningful way. You landing your biggest gig ever and Musey helping is a GREAT story to tell.
02
Content
The story connects to the power of Musey. It doesn't need to be ABOUT Musey, but the spot must integrate Musey in a meaningful way. You landing your biggest gig ever and Musey helping is a GREAT story to tell.
03
Format
9:16 without captions, unless your caption style is built into your video. Any videos without captions will have them added by Muse.
03
Format
9:16 without captions, unless your caption style is built into your video. Any videos without captions will have them added by Muse.
03
Format
9:16 without captions, unless your caption style is built into your video. Any videos without captions will have them added by Muse.
04
Originality
Must be original content created by you. Use your voice, your footage, past work, use AI to generate voices, music, images, or videos. But it needs to be a story you made for this.
04
Originality
Must be original content created by you. Use your voice, your footage, past work, use AI to generate voices, music, images, or videos. But it needs to be a story you made for this.
04
Originality
Must be original content created by you. Use your voice, your footage, past work, use AI to generate voices, music, images, or videos. But it needs to be a story you made for this.
05
Rights
By submitting, you grant Muse Storytelling rights to use and promote your social story on our channels, emails, etc. The applicaiton has a spot for you to add your IG handle, should you have an account and want to be tagged. This is NOT needed to enter.
05
Rights
By submitting, you grant Muse Storytelling rights to use and promote your social story on our channels, emails, etc. The applicaiton has a spot for you to add your IG handle, should you have an account and want to be tagged. This is NOT needed to enter.
05
Rights
By submitting, you grant Muse Storytelling rights to use and promote your social story on our channels, emails, etc. The applicaiton has a spot for you to add your IG handle, should you have an account and want to be tagged. This is NOT needed to enter.
06
Winner Selection
The winning social story will be based on an algorithm that scores across the funnel - so views, comments, clicks to landing page, and conversions (with each step down the funnel being worth more points).
06
Winner Selection
The winning social story will be based on an algorithm that scores across the funnel - so views, comments, clicks to landing page, and conversions (with each step down the funnel being worth more points).
06
Winner Selection
The winning social story will be based on an algorithm that scores across the funnel - so views, comments, clicks to landing page, and conversions (with each step down the funnel being worth more points).
07
Affiliate Link Optional
You can CHOOSE to be an affiliate, in which case we can track your ad through to conversions and also pay you 30% of the revenue. HOWEVER, you can still enter and win without being an affiliate. You'd just need to score very high on the other funnel stages (views, comments, and clicks).
07
Affiliate Link Optional
You can CHOOSE to be an affiliate, in which case we can track your ad through to conversions and also pay you 30% of the revenue. HOWEVER, you can still enter and win without being an affiliate. You'd just need to score very high on the other funnel stages (views, comments, and clicks).
07
Affiliate Link Optional
You can CHOOSE to be an affiliate, in which case we can track your ad through to conversions and also pay you 30% of the revenue. HOWEVER, you can still enter and win without being an affiliate. You'd just need to score very high on the other funnel stages (views, comments, and clicks).
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Eligibility
Open to all filmmakers and creators worldwide. Muse will only air submissions that follow the guidelines above. If your enter but your submission violates one of the guidelines, it won't air but you DO still get all the campaign data.
08
Eligibility
Open to all filmmakers and creators worldwide. Muse will only air submissions that follow the guidelines above. If your enter but your submission violates one of the guidelines, it won't air but you DO still get all the campaign data.
08
Eligibility
Open to all filmmakers and creators worldwide. Muse will only air submissions that follow the guidelines above. If your enter but your submission violates one of the guidelines, it won't air but you DO still get all the campaign data.
09
Additional promotion
You are welcome to post your video and affiliate link on other platforms and any clicks and conversions will count towards your score. However, you CANNOT do a paid boost anywhere, as that would make the contest unfair. Anybody caught doing a paid boost on any platform is disqualified. You still get the data and affiliate comission, but can't win the grand prize.
09
Additional promotion
You are welcome to post your video and affiliate link on other platforms and any clicks and conversions will count towards your score. However, you CANNOT do a paid boost anywhere, as that would make the contest unfair. Anybody caught doing a paid boost on any platform is disqualified. You still get the data and affiliate comission, but can't win the grand prize.
09
Additional promotion
You are welcome to post your video and affiliate link on other platforms and any clicks and conversions will count towards your score. However, you CANNOT do a paid boost anywhere, as that would make the contest unfair. Anybody caught doing a paid boost on any platform is disqualified. You still get the data and affiliate comission, but can't win the grand prize.
Your tWO ACTION ITEMS
STEP 1 - OPTIONAL
If you want to be an affiliate, do that now in seconds. Then it's down. Click the button below. Takes under 3 minutes. You will then add your affiliate link WITH your video submission so you we can track everything. You can skip this step and still enter.
STEP 1 - OPTIONAL
If you want to be an affiliate, do that now in seconds. Then it's down. Click the button below. Takes under 3 minutes. You will then add your affiliate link WITH your video submission so you we can track everything. You can skip this step and still enter.
STEP 2 - CRITICAL
Spend a few hours to a couple days brainstorming, creating, and delivering your social story. Deliver by Nov 1st at midnight PST. The Typeform takes 3 minutes to do and lets you add your IG (if you have one), your affiliate link (if you choose to do so), and a link to download your video (via Dropbox, GDrive, etc).
STEP 2 - CRITICAL
Spend a few hours to a couple days brainstorming, creating, and delivering your social story. Deliver by Nov 1st at midnight PST. The Typeform takes 3 minutes to do and lets you add your IG (if you have one), your affiliate link (if you choose to do so), and a link to download your video (via Dropbox, GDrive, etc).
REMINDER
If you chose to be an affiliate, you can login to the portal to check your views and copy your affiliate link for use and to include in your application in step two.
REMINDER
If you chose to be an affiliate, you can login to the portal to check your views and copy your affiliate link for use and to include in your application in step two.
HOW TO GET UPDATES
We'll send out a couple emails to ALL participants with general updates. You'll also get a series of personal emails about when your video is going live (in case you want to warm your audience up to boost your engagement).
HOW TO GET UPDATES
We'll send out a couple emails to ALL participants with general updates. You'll also get a series of personal emails about when your video is going live (in case you want to warm your audience up to boost your engagement).
Put Your REPS to Work
Put Your REPS to Work
This is your chance to apply storytelling principles in a real marketing campaign, see what actually drives conversions, and build your portfolio with real data to back it up.
This is your chance to apply storytelling principles in a real marketing campaign, see what actually drives conversions, and build your portfolio with real data to back it up.
ONE CONVERSATION CAN 10X YOUR RESULTS. ONE PERSPECTIVE CAN TRANSFORM YOUR BUSINESS.
ONE CONVERSATION CAN 10X YOUR RESULTS. ONE PERSPECTIVE CAN TRANSFORM YOUR BUSINESS.
