The $300,000 Sentence
Multi-billion dollar engineering firm. Conference room. Biggest opportunity of my career.
Everyone else pitched videos. Packages. Deliverables. Prices.
I said 13 words that changed everything:
"I don't want this project. I want to be your partner for life."
They'd never heard that before.
Not "Here's what I'll deliver." Not "Here's my competitive price." Not "Here's why I'm better."
But: "Here's the future we'll build together."
Result: we delivered Their most-viewed film ever.
Then another project.
Then another.
Total: $300,000+ from 13 words.
Not because I convinced them. Because I enrolled them in their own possibility.